Proactive Solution

As you get older you struggle with many things. Teens specially struggle with acne, it's embarrassing and affects your self esteem. This ad about proactive solution with Jessica Simpson and has her explain why she uses proactive and how it changed her life. I have had problems with acne and wanted to purchase proactive at that time, but I thought it costs too much and we never bought anything off an advertisement on TV.
I chose this ad because I had a phase of hating my acne so bad I wanted to look like celebrities such as Jessica Simpson, but realized it probably wasn't that easy. I wanted to see how bad this really was and how persuasive it is.
Association: Teens seeing this ad want beautiful skin like Jessica Simpson and want to buy proactive.
Bribery: They use the words only and low price to describe how $19.95 is inexpensive and you also get a free refining mask.
Experts: Everyone (girls at least) has a little bit of showcase in them, they want to be on TV and be a movie star. When they use Jessica Simpson to advertise teen girls want to be like her.
Plain folks: They show Jessica Simpson in music videos and people want to be like her, in some ways.
Repetition: They talk about how beautiful it makes you, what benefits it has, and how she uses it often. That sticks in your mind and then you want skin like that.
Watch the video here:
http://www.youtube.com/watch?v=HqL9MjPnxBA